As an artist, it is essential to present and sell your artwork to a wide audience.
In the digital age, online sales provide a great opportunity to showcase your artwork worldwide and reach potential buyers. We will discuss the different aspects of online art sales and give tips on how to successfully sell your art on the internet.
Creating an attractive online presence
- An engaging artist website
A good first step in selling art online is to create an attractive website that presents your artwork in a professional manner.
Make sure your website is easy to navigate and that the images of your artwork are of high quality. Also add a section where visitors can find information about you as an artist, your artistic background and your inspirations.
- Optimize your website for search engines
To be easier to find in search engines such as Google, it is important to optimize your website for search engine optimization (SEO). Choose relevant keywords that potential buyers might use when searching for artwork.
Incorporate these keywords into the titles, descriptions, and tags of your artwork. This helps search engines index your website and rank it higher in search results.
Using social media to promote your art
Social media are powerful platforms for promoting your artwork and reaching a wide audience. Here are some tips for using social media effectively:
- Choose the right platforms
Identify the social media platforms most relevant to your art. Instagram, for example, is a popular choice for visual art, while platforms like LinkedIn and Facebook target a wider audience. Choose platforms where your potential buyers are active.
The importance of a strong artistic identity
In addition to having an attractive website and using social media, it is important to build a strong artistic identity.
Potential buyers are drawn to artists with a unique style and story. Here are some suggestions to strengthen your artistic identity:
The importance of good photography
When selling art online, good photography is essential. Make sure your artwork is well lit and colors are accurately reproduced.
Use high-quality cameras or hire a professional photographer to capture your artwork. Sharp and detailed images will appeal to potential buyers and increase their confidence in the quality of your work.
Selling platforms for artists
In addition to having your own website, you can also use online sales platforms that are specifically aimed at artists.
For example, OriginalArtShop.eu is one of the online platforms to exhibit your art. This online platform is for and by artists. Placing your art is free and without obligation. A percentage of only 25 percent is only requested upon sale.
This way you advertise and you are clearly visible in the search engines.